The US Open is one of the hottest tickets of summer in the city, with the 2024 edition bringing in a record 1,048,669 fans. As the Open's official sponsor, Chase Bank tasked us with elevating the fan experience for each of these fans by creating a fresh and flexible visual language to unify all touchpoints including court signage, booths, kiosks, the Chase Lounge, the Chase Terrace, and mobile charging stations.