Chase Freedom Unlimited partnered with Kevin Hart and Catherine O'Hara in 2022 to launch a holiday spot in which Catherine made her iconic "Kevin" scream from the Home Alone movie, not because she'd lost Kevin McAllister, but Kevin Hart. 

This past holiday season in 2024, Freedom Unlimited wanted to launch a sequel that went beyond the Kevin joke and dimensionalize cashbacking - the bread and butter of the Freedom Unlimited card. In true sequel fashion, we went bigger, bolder, and better as Catherine finds even more Kevins – NBA legend Kevin Garnett, Macaulay Culkin, the original Kevin, and even a Kevin Hart toy doll. Together they go on many cashbacking adventures throughout the holiday season.

We lean into the sequel nature of it all through a movie-trailer launch that introduces audiences to this reimagined world of cashbacking. A :15 TVC, social videos (organic and paid), and radio spots were released episodically to continue to tell the story of cashbacking with this crew. 

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