2.4 million people died in India in 2016 due to conditions that could have been treated by the right healthcare. About 50% of these cases were because of lack of access.
The Organisation of Pharmaceutical Producers of India (OPPI) didn't just want to do something about this, they wanted to get India's youth involved.
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Realizing that there were almost no platforms available for India's young and innovative to get their voices heard, we were certain that this was the missing piece that OPPI could fill.
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Think for
Health
We launched a nation-wide digital campaign in partnership with the Government of Telangana, one of India's 29 states. Three winning ideas would be given a platform to be heard, mentored and funded. All for better healthcare access in India. With strategic ads and social media content, we pushed people to submit their entry.
10,000+
entries
A conversation that typically happens behind closed doors in government offices suddenly became part of the national conversation – on social media, in schools and in colleges.